We've all heard the term "omni channel" by now. It's been showered upon us like the great flood of 1912. (I'm sure there was a flood somewhere that year.) Anyway, when it comes to an omni channel banking experience, what does this really mean? Yes, it requires a familiar experience across multiple platforms to cover all your membership bases. But how can a credit union really capitalize on this omniscient coverage?
To get a better view, we invited Digital Insight's Vice President, Product Management, Experience Design, & Business Development Jose Resendiz on the show and took a deep dive on this topic and why it's so important for today's credit unions to grasp and execute this multi-channel coverage to remain relevant and thrive. As Jose puts it: "...reaching the right consumers online or on their mobile device with the right products at the moment of truth."
With today's technology gains on any device, this statement couldn't be more true. Today's consumers may be accessing their accounts from inside of their eyelids in the not-too-distant future -- and credit unions need to be prepared for that "channel," as well. We even dovetail into how the omni channel experience can boost a credit union's cross-selling efforts, deepening their member relationships with more product/services adoption.
We discuss much, much more about this contemporary topic with Jose in this latest episode. It goes by fast, as there are many omni-takeaways for CUs to implement immediately. Enjoy!
Short on time? Watch the brief trailer below...
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.