#305: Inside scoop on effective video marketing for credit unions with Digital Brew's Michael Cardwell...
Video marketing today is growing in importance -- like grabbing a grande latte at Starbucks to kickstart your morning. Pretty important. With the increasing ease of current video production tools (you can shoot, edit, and post from your mobile) and their decreasing costs, it appears video is becoming a primary part of one's marketing quiver.
To support this claim and provide more details and helpful advice, we invited Digital Brew's Michael Cardwell on the show. Michael has been shooting and producing videos for corporations for years -- credit unions included. So he knows this market well, along with its messaging and its all-important target: the ever-evolving membership demographic.
In our chat, Michael also provides some successful video examples for credit unions to emulate when venturing down this visual medium. He also lists a number of proven online video rules to live by to produce effective productions, so viewers will remain engaged and act on the messaging.
A highly informative and entertaining talk with Mr. Cardwell on this growing trend of which all credit union marketers should take note. Enjoy! And let us know what your credit union is doing on the video production front. We would be glad to share what works and what doesn't work.
Space Coast Credit Union novella
Short on time? Watch the trailer below...
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.