David Metz, Prizeout’s CEO, and Amy Sink, Interra Credit Union CEO, both joined us on the show to share how their two organizations are working together, bringing the benefits of the ad-tech company's merchant gift card withdrawal platform.
Prizeout, which is a CUSO owned by nine credit unions (Interra being one of them) and managed by Callahan & Associates, works by allowing members to receive access to gift card deals from merchants when they make account withdrawals. During the withdrawal process, members can opt to receive their money in the form of a gift card from a participating merchant via electronic delivery without transaction fees.
Subsequently, Prizeout enables members to save money by receiving an average of 12% when purchasing a gift card through the ad tech's embedded app. In addition, Prizeout helps credit unions attract new business members, getting listed on the Prizeout marketplace when they open their credit union account.
A lot of upside with this CUSO, as the original nine credit union owners have already discovered. Enjoy our conversation with David and Amy, sharing yet another creative way to benefit members and small businesses alike.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.