#317: Vantage Credit Union cracks the social media code with big success -- Vantage's Kenny DeShields divulges...

We cover social media quite a bit here on CUbroadcast because I'm a believer in leveraging as many channels as you can to connect with your audience: same message, multiple channels. Social media is just the real-time spark to complement your traditional marketing activities that can turn a hum-drum campaign into a highly successful venture that keeps on giving.

One credit union, for instance, has done just that -- providing other CU marketers, who may be still scratching their collective heads on how to approach this somewhat elusive channel, a practical template to mirror their success. Vantage Credit Union's Social Media Strategist Kenny DeShields joins us in this episode to explain strategies, provide examples, and divulge successes his credit union has experienced in the past year.

Some of the things he is doing, you'll slap yourself on the back of your head and say, "Why didn't I think of that?" So sit back, enjoy, and take notes in this info-packed episode from the CU perspective -- on what works!

Visit:
vcu.com

Short on time? Watch the trailer below...