#336: 2015 GAC Crashers: Why You Need to Embrace Them -- with The Cooperative Trust's James Marshall...
Nearly everybody in this industry knows that credit union membership must get younger to succeed today's average 48-year-old-or-so member. That's why you see a flurry of Gen Y/Millennial stories and initiatives flood the industry each year.
There's one such group that annually sets the bar to new levels and that would be The Cooperative Trust's "Crashers" who politely and with permission crash various credit union events. Its flagship crash is CUNA's Governmental Affairs Conference, which, unbelievably, is just around the corner. But this young group of CU professionals continue to make headlines for the industry's persistent push to get younger.
With that in mind, we invited The Cooperative Trust and lead Crasher James Marshall on the program to discuss plans and goals for crashing the 2015 GAC. In addition, we talk about why it's so important established credit union professionals embrace these young folks for a solid exchange of ideas. We can all learn from each other to make the industry that much better. We also discuss what will be different about the Crashers' activities at the upcoming GAC, as well as plans for the rest of the year.
So if you see one of these folks, they're the ones usually full of energy -- even on the third or fourth day of the show, stop them, sit down, and get to know them. Perhaps there are ideas you can share that will benefit you and the industry as a whole. Check it out.
Apply to Crash the 2015 GAC
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Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.