Worthwhile endeavors nearly always involve a bit of risk. CU Direct's recent "20 for 20" campaign was an ideal example of a high risk / high reward endeavor, where the company ultimately gave $60,000 to six Children's Hospitals nationwide. CU Direct's Director of Marketing Heather Dowell joins us to discuss how the campaign worked, what was involved, and the jaw-dropping results it achieved.
We also discussed how credit unions can emulate their massive success through integrated marketing efforts combining traditional marketing tasks with today's contemporary social media efforts. The results, again, were nothing short of stunning -- and something credit unions should check out to see how a true integrated marketing plan can succeed.
Not only did we talk about the "20 for 20" success, Heather also provided a ton of takeaways for credit unions looking to step up their marketing efforts in 2015 for continued success. Enjoy!
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Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.