CUbroadcast
  • Home
  • Episodes
  • Supplier Central
  • Knowledge Hub
  • Subscribe
  • StudioLounge
  • Careers
  • Industry Pods
  • Livecast
  • VideoTips
  • Blog
  • Sponsorships
  • About
  • Contact
  • Home
  • Episodes
  • Supplier Central
  • Knowledge Hub
  • Subscribe
  • StudioLounge
  • Careers
  • Industry Pods
  • Livecast
  • VideoTips
  • Blog
  • Sponsorships
  • About
  • Contact

#344: 15 'Musts' for Credit Union Marketers in 2015 with Mark Arnold...

1/28/2015

 
On the Mark Strategy's renowned credit union marketing expert Mark Arnold, who churns out more top-quality content than anybody I know, joins us in the virtual CUbroadcast studio to discuss one of his latest blog posts entitled: "15 Tasks for Marketers in 2015." Since we're still in January 2015, I thought it was still early enough to squeeze in another 2015 predication-type story.

That said, Mark delivers wonderfully in this chat, providing a ton of takeaways for credit unions to enhance their community/FOM exposure and streamline many marketing tasks that will help them enhance their ROI in the long run. So don't miss this interview -- and here are his 15 tasks since we didn't talk about all of them in the interview...

(1) Throw out your marketing calendar
(2) Complete the difference map exercise
(3) Attend CU Grow’s digital marketing boot camp
(4) Calculate ROI regularly
(5) Attend The Financial Brand Forum
(6) Start a Master Mind group or get a mentor
(7) Conduct a marketing audit
(8) Take the CEO and CFO to lunch every quarter
(9) Conduct a digital channel assessment
(10) Read trade publications daily
(11) Customize your training efforts to your brand
(12) Read a branding book
(13) Have coffee with a customer or member
(14) Work on the line or in the call center two days a year
(15) Brand to your staff

Visit:
www.markarnold.com

Short on time? Watch the trailer below...

Comments are closed.
    Picture

    Mike Lawson, Host

    Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.

    Categories

    All
    Banking
    Careers
    CEO
    Cooperatives
    Credit Unions
    Executive
    Finance
    Recruiting

    RSS Feed

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

CUbroadcast
Privacy Policy  •  Copyright © 2020 CUbroadcast