Well, this type of thinking or marketing is quite synchronous with credit unions, as well. And we invited the folks from CafeGive on the show to dig a little deeper into how this marketing works and how it jibes so well with the credit union movement -- ultimately benefiting both. CafeGive's CEO Sandra Morris and Director of Marketing and Strategic Partnerships Alan Robinson visited us to discuss this very topic.
We also talked about how they bring fresh ideas from outside the credit union industry and how those ideas can resonate well with CUs. Lastly, they provided plenty of practical advice and takeaways for credit unions that want to venture down the benevolent road of cause marketing. Check it out and let us know what you're doing with your cause marketing efforts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.