With 2015 predicted as a booming year for auto buying ($17 million in sales predicted for Spring 2015 by Forbes), we want to know how credit unions can get a piece of this pie -- a big piece, please. So we invited CU Direct's Vice President, Automotive Marketing & Business Development Marci Francisco on the show for a few tips on how credit unions can take advantage of this year's auto buying boon.
Marci discusses what this activity means for credit unions and their lending efforts, as well as CU success stories and some sobering news for 2018 -- of which CUs need to be aware. (Never too soon to prepare.)
This story is the first part in a three-part auto buying series for credit unions with Alabama Credit Union's CLO Benson Bolling in part two and GTE Financial's CEO Joe Brancucci featured in part three. Enjoy!
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.