Has Altra Federal Credit Union achieved what famed Spanish explorer Juan Ponce de Leon couldn't: discover the mythological Fountain of Youth? Perhaps. You see, Altra has accomplished something that a vast majority of credit unions are trying to do right now -- and that is get younger.
The credit union has managed to lower its average membership age by three years to 39 years old in only three years time. A huge feat for any organization in this short time span. And there's no stopping them now since they have discovered this secret sauce.
We invited Altra's VP of Marketing Cheryl Dutton on the program to discover just how they achieved this goal, what benefits they are experiencing, how they intend to keep reversing time for a younger and younger membership, and much, much more. Don't miss this one.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.