Verity Credit Union has always walked to the beat of a different drummer when it comes to its marketing efforts. But many of these efforts aren't just being different for the sake of being different. There's a distinct strategy behind its campaigns -- and its latest one is no different.
We invited Verity's Director of Marketing Melina Young on the show to explain how the credit union's latest venture working with local bands has enhanced its brand in the Seattle area to attract younger members. Only a month in to the campaign and Verity is already seeing results that show it's efforts are paying off. Join us to see how their campaign works, how it benefits Verity, what the goals are, and advice for other CUs that may want to attempt something similar. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.