In today's episode, we are joined by On the Mark Strategies President Mark Arnold to discuss his latest ebook: "30 Ideas to Build and Live Your Brand" -- which is free, by the way. Mark has be providing top-notch marketing/communications advice to credit unions for many, many years, with great results -- and now he has compiled some of his best ideas into this ebook for anybody to download and use.
Some of the topics include "Conduct a Brand Audit," "Smell Your Bathrooms" (a personal favorite), "Avoid Death by a Thousand Cuts," "See Your Brand in 3D," "Execute Brand Discipline -- Just Say No," and many more. Enjoy this entertaining and highly informative chat with Mark and let us know some of your innovative ideas that have generated great results.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.