In the finicky world of social media, selling is a big "no-no." If you try to sell anything on Facebook, Twitter, YouTube, and the like, your followers will leave you faster than moviegoers emptying the seats after the first five minutes of Meatballs 2. That was a bad movie.
But the folks at Navy Federal Credit Union have become immune to this social selling repugnancy. In fact, they've become pretty darn good at generating revenue in the social media realm. If you recall, we had Navy Fed's Jennifer Sadler on the show (episode #233) last year sharing how the credit union generated over $200 million in loans from its Facebook page.
So we invited Navy Fed's Social Media Manager Michael Toner on the show to provide us with their secrets to social business success. A fascinating interview on a new way to hawk your wares. CU marketers: get out your notepads, as Michael gives us plenty of practical advice and examples. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.