What is point of sale financing (POSF) and why is it a no brainer for credit unions to enhance their recent lending success? Well, we answer those questions and more with CU Direct's Senior Product Manager Michael Hartley, as he joins us to discuss POSF and CU Direct's recent study with Filene Research Institute called: "Blue Ocean Lending for Credit Unions: Point of Sale Financing."
Michael shares with us some of the key findings of this enlightening study that will benefit credit unions looking to venture down this POSF path, along with opportunities, recommendations, and advice for these credit unions. Seems like a logical step for this industry to take for additional success in the lending arena. Lastly, we connect the dots on how CU Direct's OnSpot Financing fits in this mix and where credit unions can take it in 2016. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.