The Partnership Federal Credit Union launched a "lending revolution" in 2014, leveraging data analytics to develop new products for members to help them move up the financial ladder toward stability and ultimately prosperity. A few of these products include an open-ended loan to help credit challenged members break their reliance on payday lenders, a self-service tool to reduce monthly auto loan payments by extending loan terms, and an interactive calculator to guide refinancing loan decisions.
Subsequently, the credit union experienced some impressive results from its revolution -- along with an Excellence in Lending Award from CUNA Lending Council (sponsored by CUNA Mutual Group). The Partnership's Director of Lending Strategies and Business Technology David Martinez joined us to share those results, along with how many of these products were developed and delivered based on data analytics. David also provided plenty of helpful advice for other credit unions looking to accomplish the same feats with their own lending revolutions. Another inspiring story. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.