When it comes to financial institutions providing a bit more value these days, rewards programs definitely fall into that category. Summit Credit Union has a very successful rewards program called Oodles, membership rewards program that recognizes members who help build the credit union's cooperative value by using multiple services.
As with any progressive credit union, Summit saw room for improvement and wanted to take its rewards program to a higher level. Enter Larky and Filene's rewards pilot program, raising the eye brows of Summit -- and off to the races they went.
To get the details, we invited Summit's Senior Vice President of Marketing Chris Schell on the show. Chris shared such items as how does the pilot program work, why they participated, how it complements its current Oodles program, its goals, and, of course, any advice for other credit unions looking to venture down the same value-added path, as well. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.