As we venture into the second month of 2016, credit unions seem to be hitting on all cylinders so far. But now is not the time to rest on our laurels. It's time to continue hammering away our message to current members and prospective consumers.
That said, we invited communications expert LTPR's Casey Boggs on the program to discuss just how credit unions can consistently and powerfully deliver our story. Casey shared eight crucial communications trends for credit unions to focus on in 2016 originally run in CU Times. Here's a quick rundown:
Keep communicating – new members are still arriving (more than ever)
Support the community with financial literacy
Make cybersecurity education a priority
Keep moving toward EMV technology
Prepare staff for prompt and timely communications
Use branchless banking to foster engagement
Personalize social media
Do not talk omnichannel
Let us know your thoughts and what your credit union is doing to address these trends and stay top-of-mind for your audience.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.