While attending NAFCU's Strategic Growth Conference in San Diego a few weeks ago, I had the opportunity to listen to San Francisco Federal Credit Union CEO Steven Stapp share how he and his team transformed the credit union from a fledgling savings club into a leading lending club and more for its growing membership.
For example, one of San Francisco's more popular moves lately is to offer POPPYLoans to its members who want to have more accessibility to mortgage loans. POPPYLoans are 100% financed mortgage loans essentially, which were featured in our recent 2016 GAC interviews: San Francisco FCU SVP/COO Jude Gogan Talks POPPYLoans.
It's forward-thinking programs like this that have helped propel San Francisco FCU to a premier financial resource in the city by the bay. But Steven also says that it's also consistent efforts with community involvement, branding, staff engagement, Board and management on the same page, etc. All of it combined helps position the credit union to be poised for success -- and that has certainly happened at San Francisco FCU.
Check it out and let us know what you think -- and feel free to share your turn around story, too.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.