With today's always changing marketing environment -- social media, mobile, compliance, etc., we invited our good friend and marketing expert Mark Arnold, president of On the Mark Strategies, on the show to help navigate the churning waters of strategic branding.
We talked about a recent "acquisition" Mark's firm just made, along with current credit union messaging trends, closing the brand awareness gap, five ways to improve your brand, implementing quality brand beginnings, and much more.
It's a packed conversation of about 13 million takeaways for you to implement in getting your message heard and acted upon. Check out his free 30 Ideas to Build and Live Your Brand e-Book, too.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.