Credit unions, as well as other industries throughout the globe, have been putting in overtime to attract the ever-elusive and sometimes hard-to-understand Millennial generation to tap into this group's massive business potential. There has been study after study after study on these folks -- and who knows who is getting through to them.
Well, it looks like credit unions have made a significant dent in attracting this crowd. According to TransUnion's latest research project, Millennials have been a big part of our industry's growth spurt the last couple of years.
TransUnion Senior Director, Financial Services Research and Industry Insights Nidhi Verma joins us to tell us exactly how this happened, what credit unions are doing, why non-credit unions aren't experiencing the same growth, and many more interesting stats that will raise your eyebrows.
Check it out and let us know your thoughts. Has your credit union seen an increase in Millennial members? If so, let us know how you did it?
Oh, and pardon the "echoey" sound in this production. Mic issues.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.