Fort Worth Community Credit Union and advertising firm 3rd Degree collaborated to fashion an innovative marketing campaign targeting the women members of the credit union. The collaboration created a digital spokesperson, or spokeswoman, named Gabby -- a gal who has the gift of gab providing the women of Fort Worth Community with practical financial advice. 3rd Degree's Kande Hein joins us to discuss how this idea came about, how Gabby has performed, and her future plans. Interestingly enough, Gabby has also had an impact on the men of Fort Worth Community CU, as well. Watch and enjoy the interview to find out!
Fort Worth Community Credit Union
3rd Degree Advertising
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.