Remember all that talk about how the branch is dead a few years back? Well, those who were saying that stuff may need to rethink their stance because the credit union branch is alive and well. The folks at CoastHills Credit Union can certainly attest to that, as they have just opened a new branch to attract new members in a new area. But this branch is quite different; it's being labeled the branch of the future.
CoastHills' SVP/Chief Marketing Officer Scott Coe joined us to discuss the strategy behind this particular branch and why they "tricked it out" with all the latest technology to complement the CU's digital services. Scott also shared what technologies they incorporated, along with plans on upgrading some of CoastHills' current branches.
A fascinating talk on a timely topic that may help clear the air for other credit unions that in limbo about their future branch plans.
(Photos embedded in the video interview.)
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.