#68: Enhancing your credit union's cool factor with biometrics: Finivation's Brian Bodell explains...

I may be in the minority, but I think biometrics are cool. If you can add these fascinating security measures to your business, it just adds to your brand's sophistication. For credit unions, it's a complementary layer to your already stringent security measures that seems to save a ton of time authenticating members for even the simplest of service calls. No more "interrogation" before they get to their request.

We talk with Finivation's CEO, Brian Bodell, about his company's new voice biometrics technology and how it helps credit unions easily and quickly identify members when they call in for assistance. Brian also provides us with where biometrics came from, how they work, and what's in store for the future. It was good to have him on the show providing us with his valuable insight in this important area. Enjoy the program -- and pardon my dorkiness in the intro.

Topics discussed:
-- What is Finivation?
-- How do voice biometrics work?
-- Three specific ways credit unions can use voice biometrics.
-- Why are biometrics so important for the future of financial services?
-- FFIEC has recently imposed new security guidelines for financial institutions. Some are saying they are not forward thinking enough. Why?
-- What can credit unions do better to mitigate members security fears these days?

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Finivation Software