First, I must admit this interview didn't go remotely as planned -- and that's a good thing. Our chat with The Florist Federal Credit Union President/CEO Cisco Malpartida Smith, who is also in the running as having the coolest name on CUbroadcast this year, on what it's like to run a smaller credit union in today's fast-paced, financial services environment that's fraught with mergers, acquisitions, and failures.
Of course, we did discuss that topic and plenty more. But we also addressed how Cisco came from not one but two billion-dollar credit unions (BECU and GTE Financial) before taking the lead position at The Florist FCU at $8 million; 920 members; 5 employees; and, yes, located in Roswell, NM. (No need to start cracking the UFO jokes, Cisco has heard them all.)
A super interesting talk on how he's taking a billion-dollar perspective and plugging it into an $8 million shop. Great message here from a perspective we don't get enough of. Check it out and let us know your thoughts -- and keep an eye on The Florist FCU.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.