It has to be acknowledged that credit union marketing has made great strides in the last decade or so. It's so cool to see the sophistication, the humor, and the unique messaging excelling in today's marketplace. But it's certainly not time to rest on our laurels in the marketing department; keep on the gas producing great content that attracts, retains, and converts.
That said, we invited Callahan & Associates Associate Editor Erik Payne on the program to review some of 2016's top marketing efforts for credit unions. Not only did we dissect these efforts, but Erik also provided results from each campaign.
Perhaps these successful campaigns will spark new ideas for even greater strides in 2017. Here the ones we discussed:
"4 Emails Pave the Path the Marketing Success" (Redstone Credit Union)
"Onboarding with the Power of the Pen" (Kane County Teachers Credit Union)
"How Partners Federal Credit Union Markets What Its Members Want" (Partners Federal Credit Union)
We didn't have time to cover a couple of the others:
"Turn Home Buying Education into a Reason to Celebrate" (Altra Federal Credit Union)
"First South Financial's Targeted Marketing Nets Big Returns" (First South Financial)