Four years ago, ProMedica Federal Credit Union's credit card program was average -- not bad but not great, either. There were a number of factors involved with its underperformance at that time, which we get into in the interview with ProMedica's Marketing/Business Development Director Chris Tarsha.
We invited Chris on the show to provide us with a before-and-after look at how they managed to transform their program from average to awesome in a few short years. One of the significant reasons had to do with CSCU's Optimize program that helped turn things around for the credit union.
Chris not only provides results, goals, and much more, he also provides some valuable advice for other credit unions that may be in the same situation as they were fours years ago. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.