Most credit unions, if not all, are aiming for the Millennial crowd as we've read over and over again the last four or five years. But this young group still seems to be somewhat elusive to many organizations -- financial services or not. Credit unions, in this case, continue to search for that magic bullet.
Well, we discovered an organization called American Student Assistance (ASA) that has partnered with Glatt Consulting in offering another arrow to your credit union's catch-a-Millennial quiver called Salt®. According to ASA, Salt is a co-branded platform your credit union can deploy to connect young members to unbiased financial advice, interactive money management lessons, college debt counseling, and plenty more.
To learn more about this financial education platform, we invited ASA's COO Sue Nathan and Glatt Consulting's Founder Tom Glatt on the program. Both Sue and Tom are huge education advocates, which makes this partnership perfect for credit unions to succeed in getting a big boost to attract more Millennials. Check it out and let us know what you think.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.