Marketing departments worldwide have to continually validate their worth to carry on creating and executing effective campaigns. Credit unions are no different. Gone are the days of placing an ad in a newspaper and hoping works. Today's online world has changed that "strategy" forever.
With analytics going mainstream, marketing departments can now fine tune campaigns with extreme precision and garner some impressive ROI results, as well -- which helps when providing campaign reports in the Boardroom.
To bring this scenario to light, we invited Financial Center First Credit Union SVP/Chief of Sales and Marketing Daniel Kavanaugh to come on the show. Dan provided an award-winning case study on how his credit union's marketing department has leveraged analytics to enhance their campaign performance -- and rectify the ones that took a turn for the worse.
Dan provides us with results, goals, and advice for other credit unions looking to achieve similar performance. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.