#82: Zombies invade CU branches: PTP's James Robert Lay and Nida Ajaz uncover this phenomenon...
Zombies invade credit unions nationwide! Only one organization can be responsible for this bizarre news and it's PTP New Media (forgive my goof in the intro calling them P2P). Anywho, to explain what the heck is going on here, we invited the folks who unleashed these zombies onto credit unions: PTP's James Robert Lay and Nida Ajaz. James Robert and Nida provide us with the behind-the-scenes info on this truly unique marketing campaign for credit unions that has had some incredible results so far. Merging pop-culture trends with financial services is a strategy that James Robert and his crew at PTP have executed successfully over the years -- and the zombie invasion is the latest example of their impeccable timing. Check out the program to see how they did it!
What you'll learn...
1. What is this zombie campaign? Did somebody watch Dawn of the Dead repeatedly?
1a. What are people saying about this "invasion"?
2. How does the "Zombie Invasion" program work?
3. How did you come up with the idea?
4. Target audience?
5. How receptive have credit unions been to it?
6. Goals for the campaign?
PTP New Media
Zombie Invasion (cusurvive.com)
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Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.