CUES Senior Editor Lisa Hochgraf joins us on the show to share how credit unions can -- and should -- use local media outlets to their advantage. Lisa outlines steps to initiate and strengthen relationships with editors from newspapers, magazines, radio, TV, blogs, etc. She provides what stories interest the media the most and how to place them for enhanced coverage of your credit union.
The end goal here is to spread the message about how your credit union can be a primary resource in your community. As Lisa states: "If you're not mentioned in your local news, then you're not in your community." So true.
Check out our informative discussion and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.