Defying Gravity Founder and former Verity Credit Union Director of Marketing and Brand Melina Palmer provides us with a quick summary on behavioral economics and what it means to credit unions' future. Melina also shares the impact of irrational behavior on credit unions, along with how to resolve it.
In addition, we addressed her ebook: "The 10 Behavioral Economics Concepts You Need to Know and How to Apply Them." (download below) A super fascinating talk that will definitely have a big influence on credit unions over the next few years. Check it out and let us know your thoughts.