Most credit unions, if not all, are looking to enhance their member engagement so they can do what they do best -- serve their members to the best of their abilities, putting them or keeping them on the road to financial freedom. There are many ways to achieve this lofty goal and one of them is leveraging data.
We've all been on the data bandwagon the last few years -- and for good reason. Leveraging member data is what's moving the needle right now. No one knows this better than the folks at AdvantEdge Analytics. So we invited AdvantEdge Analytics Senior Business Consultant Tammy Schwartzer on the program to dive deep into the data diving well on how to activate it for optimal member engagement.
In part 1 of 3, we discussed what data is critical to drive stronger member engagement, how much of it (consumer data) is valuable to a credit union's engagement efforts, and how do credit unions filter what is necessary.
An incredibly insightful talk with Tammy, as we scratch the surface in part 1 leaving much, much more for you in parts 2 and 3 airing next week. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.