Maurice Smith, President/CEO of Local Government FCU and CUNA Board Member, discusses credit union’s use of CUNA's Member Activation Program (MAP). Check it out and let us know what you think.
Here's a quick write up about it for further info...
CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, we found that advocacy communications not only succeed in activating CU members but also increase members’ loyalty bond with their credit union.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.