Credit unions are always looking for that edge to maintain and enhance their relevance in the financial services arena. Well, we just might have an answer for you to go along with all the other cool things you're doing.
We invited Support EXP Founder/President/CEO Rhonda Sheets to stop by the Studio Lounge to discuss what credit unions' differentiator is ... and it's not digital. It's your people.
We went to discuss her supporting points such as setting a brand standard, keep member experience front and center, removing friction from the customer journey, and much more. The proof-in-the-pudding moment came when Rhonda showed a very recent KMPG multi-industry, consumer satisfaction study showing Navy Federal Credit Union ranking first in customer service -- beating out the likes of USAA, Amazon, etc.
Check out our conversation and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.