During Filene Research Institute's 2021 big.bright.minds Conference, MSU Federal Credit Union Vice President of Digital Strategy & Innovation Ben Maxim shares his i3 team's project that analyzed the environment of chatbots at credit unions. Ben and his i3 team talked about the complexities of today's chatbots, FAQ driven or internal knowledge base or banking transaction, how you get started with chatbots, and how it's not a technology tool -- it's a member service tool.
Ben likens chatbots to a credit union's website, where information is always being updated -- which makes it better and better over time. He also talked about chatbot 2.0 -- what's the future of chatbots in credit unions.
Fascinating talk with Ben, as this technology -- or member service tool -- is just getting more and more prevalent in the industry. Check it out and let us know your thoughts. And be sure to visit Filene's big.bright.minds Conference site for more event details and session replays.