CASE STUDY: (Part 1) How PSCU's 'Make Your Money Matter' Campaign Helped GTE Financial Connect with Millennials...
In the first of this three-part series, PSCU President & CEO Mike Kelly and GTE Financial's AVP of Marketing Jennifer Maxfield set the stage on what the "Make Your Money Matter" campaign is all about, how it works, and how it can benefit credit unions in connecting with their communities and the millennial audience for long-term success. (5:49)
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.