CUNA Tech Interviews: Army Aviation Center’s Bobby Michael on Why Branch Evolution Critical to CU Success…

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Army Aviation Centers Federal Credit Union President/CEO Bobby Michael joins us in the Studio Lounge to discuss branch transformation -- from a practical, credit union perspective. Bobby is building a new branch for his credit union and describes its evolution from a transactional environment to a more consultative environment. He adds that credit unions need to go this route today to become more efficient, effective, and attractive with their branches. It's critical for credit union success in the future.

Check it out and let us know your thoughts. According to Bobby, the branch is far, far from being dead.