Originally saw this piece on Jay Baer's Convince & Convert site that shows how a company, Innocent Drinks, that gives back can greatly benefit -- a thing called reciprocity, which I picked up from the multi-talented William Azaroff, Director of Business & Community Development at Vancity, in 2013 at the CU Water Cooler Symposium. William pointed out that Vancity is doing something similar to Innocent Drinks, only on a local level with an organization called Sole Food Street Farms. Check out the video here...
Both videos are excellent examples of how companies, hopefully credit unions, can give back to reap the rewards -- again, reciprocity. (Thank you, William!)
Let me know what you're doing in your community to spark a little "give back". We'd love to share!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.