Northwest Credit Union Association President/CEO Troy Stang joins us in the Studio Lounge at 2017 MAXX to share his Big Hairy Audacious Goal of capturing 75% credit union marketshare in the Pacific Northwest by 2025. This BHAG may not be too tall an order as the region already has 50% consumer marketshare belonging to credit unions. What's another 25%?
We also discuss how structure, value, and impact make the credit union difference, as well as how credit unions can protect the cooperative choice, MAXX goals and takeaways, and how collaboration benefits members and their communities.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.