Defying Gravity Founder and former Verity Credit Union Marketing Director Melina Palmer shares her conference presentation: "Consumers Are Weird: How Irrational Behavior Impact Your Membership Growth." Melina uncovers the mystery on how credit unions can use behavioral economics to make their brands more "brain friendly."
Very forward-thinking stuff here with behavioral economics -- which is growing in popularity quite a bit these days. So check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.