Credit Union of Southern California SVP of Marketing & Development Michelle Hunter, The Glover Park Group Managing Director of Research and Insights Graeme Trayner, and CUNA Chief Strategic Communications Officer Douglas Kiker make up CUNA's Creating Awareness Initiative Advisory Group and they officially launched the credit union industry's first, unified marketing campaign called: "Open Your Eyes to Credit Unions."
The trio brought the initiative to life with an in-depth, 60-page document that covered its background, audiences, goals, and more. Definitely a step in the right direction, as we'll all stay tuned to see how this effort plays out nationwide in gaining the attention of today's savvy consumers looking for a better way to bank.
Check out our brief report and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.