Apple today announced that it has launched a new credit card -- Apple Card. Apple Card, which launches this summer, integrates with Apple Pay for digital use on iPhones and Apple Watches. Customers can all get a titanium version, too, to carry in their wallets.
Working with Goldman Sachs, the card comes with no fees, cash rewards, and personal finance management tools. One of the tag lines that Apple is using: "A new kind of credit card. Created by Apple, not a bank."
What does all this mean for credit unions and their card offerings? Too soon to tell, but it will be interesting, nonetheless.