Sponsor Feature: How AdvantageOne FCU Transformed Its Culture to Increase Its Loan Portfolio by 26.5% (pt.1)...
In part one of our lending series, AdvantageOne Federal Credit Union President/CEO Chris Corkery shares how he transformed his credit union's sales culture to increase loan growth from 14% to just over 26% -- while decreasing delinquencies and charge offs. Chris explained that he didn't want to add debt to his members' lives but wants to save them money four ways:
1. Raise credit scores
2. Lowering monthly payment
3. Refinancing away from high-interest credit card debt
4. Protecting them from predatory lending
Chris expressed the success his credit union members have experienced, saying that he has over 100 pages of thankful testimonials. He also reveals his "secret sauce" to his success: proven lending strategies and practices from cuStrategies.
Check it out and let us know what you think and what your credit union is doing to achieve similar success. And stay tuned for part two next week when Chris provides helpful advice for other credit unions looking to excel in lending and a culture transformation.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.