In part 3 of our Credit Union Business Development and Marketing Practices series with cuStrategies' President/CEO Celeste Cook, we discuss measuring and tracking new business and marketing efforts that show results. And Celeste certainly has seen results with her credit unions, one of which increased their loans by 213% using her practices.
She explains that it's not about just attracting new members; it's about turning those member share accounts into member loan accounts -- which equates to profitability. And she shows us how in this 5-minute episode. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.