A couple years ago, Carolina Postal Credit Union was on the verge of laying off employees because its lending numbers were not up to par. In fact, the numbers were continuing on a downward spiral. Looking for answers, Carolina Postal turned to cuStrategies Celeste Cook for her Credit Score Analysis Training Program. Since taking Celeste's 3-day CSA Training seminar two years ago, the credit union's lending numbers are through the roof.
To get more details on the credit union's turnaround, we met up with Carolina Postal's VP of Marketing and Business Development Deb McLean at the 2015 CUNA GAC. Deb took the time to explain the issues they were experiencing, the solution they found in cuStrategies' CSA Training, and the incredible results they have experienced -- which also garnered the credit union a 2014 CU Journal Best Practices Award.
In part 1 of this 3-part series, Deb lays the groundwork on their issues -- along with some of the CSA Training techniques and a nugget or two of their results. Carolina Postal even continues to exceed all expectations today. So stay tuned for parts 2 and 3 in the following weeks.