In part 2 of our business development series with cuStrategies President/CEO Celeste Cook, we discuss how to turn member business rejection into new business opportunities for your credit union -- along with how CUs can capitalize on other lending opportunities at "paid-for" corporate fairs and other new business generating events.
Celeste also talks about getting your ROI through the "3 Cs" in your credit union's messaging that will enhance the return on new business opportunities. It's all about confidently conveying your credit union's message to garner that new business. There's much, much more in this episode of proven strategies from Celeste's more than 20 years in the industry. Enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.