During the latest CO-OP Financial Services THINK21 Virtual Series event, CO-OP Financial Services Chief Experience Officer Samantha Paxson introduces the show, providing a brief look back at this year's previous events. Samantha then discussed this year's theme of personalization and what it takes for a credit union to deliver a memorable personal experience -- something so many retailers do so well.
A couple of quotes that stood out in Samantha's presentation:
"You can't outsource personalization to a machine. You must have human magic."
"We're here to rethink, not overthink ... treat every person like a person."