Credit unions are perpetually looking for ways to know their members better and better. Chris Groshko, SVP, Chief Experience Officer, Advantis Credit Union, stopped by the Studio Lounge to share that information and a bit more based on his TH!NK General Session panel: “Know Your Members Like Never Before.”
Chris outlined some of the most effective strategies credit unions can deploy for getting to know their members better, as well as some of the discoveries Advantis has made about its members.
In addition, he revealed how did those discoveries changed the way they serve members today. And, lastly, Chris shared what does member-centricity look like for Advantis in the future.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.