In Bruce's first clip, he talks about how to effectively journey map for members.
In his second clip, Bruce discusses designing products around people's lifestyles during and after COVID. CO-OP developed three personas with different lifestyle scenarios impacted by the pandemic.
In his third clip, Bruce show us how to react to change from COVID at tremendous speed -- something nearly all of us are experiencing now.
In Bruce's last clip, he details the benefits of touchless digital issuance.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.