In this clip, Samantha talks about how credit unions can pivot to the member, putting them at the center of their business -- instead of focusing so much on the product and services. The member experience now becomes the product, which fulfills a true lifestyle banking strategy.
Check it out and let us know your thoughts. And visit the TH!NK website to see all the sessions in their entirety.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.